Search Engine Optimization

seoWhat is search engine optimization? You have just created your own web page but currently have barely any viewers. You’re probably feeling frustrated after all that time you’ve put into your creation. Search engine optimization allows you to increase the traffic flow to your website by ensuring that it is high on the list being returned by what a person is searching for. You do certain things to your website to make sure that people are being brought to it.

HTML allows you to highlight keywords on your site making it easy for your site to end up on the returned search list, depending on what keywords the person used in their search. You will notice that sometimes when you are browsing on a page there is an indexed search list to the side which shows related pages to what you are looking for. Your page will show up here if you use these highlighted keywords. This type of SEO is known as Organic SEO. There are cons to using this format. If you use broad keywords and your website has not been viewed that much previously, your page will not be the first result that turns up in the search.

Incoming online traffic from landing page

A landing page is a web page that can be described as an entry point for a website or a certain part of a website. Online traffic can be sent from a pay paid per clickper click marketing campaign to bring the user to pages optimized to correspond with keywords they have searched for. You have probably seen examples of this with the Google paid clicks at the side of the page when you’ve searched for something. If you are sent a link in an email, you are usually brought to a landing page that wants you to purchase something. These pages guarantee traffic being directed to your site.

Need some tips on SEO? Never fear, I’ve listed a few here

Here are a couple of tips on search engine optimization which I feel everyone could benefit from:

  1. Be sure to keep an eye on your page rank. You can do this using tools like Google Toolbar, which is already installed on your browser if you are using Chrome. Make sure to track where your visitors are coming from and what keywords they are using to get to your site.
  2. Place relevant keywords that will lead people to your page, such as in the header of your pages or in the URL.
  3. Use things like archives to integrate links back to your page. This will boost traffic to the other pages on your site.
  4. Using Google Webmasters you can sign in and see all the diagnostics and reports for your website.

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